Strengthen your membership strategy with social media

FreshNetworks Breakfast Briefings

Strengthen your membership strategy with social media

18 February 2010
229 High Holborn, London, WC1V 7DA

PLEASE NOTE: THIS EVENT IS NOW SOLD OUT. IF YOU WOULD LIKE TO BOOK A PLACE ON THE RESERVE LIST PLEASE EMAIL jo.stratmann@freshnetworks.com.

With marketing budgets ever decreasing, the real challenge for NfP and membership organisations today is to develop a cross-media strategy to engage with members. Simply put, you need to do more with less.

Our breakfast briefing will help you plan a social media program to strengthen and enhance your overall membership strategy.

Who should attend?
Anyone tasked with developing a digital or social media strategy for a not-for-profit or membership organisation.

What will be covered?
Real-life case studies, strategic advice, ideas and tips from NfP and membership organisations who have successfully used social media including:

• Bertie Bosredon, Assistant Director of Services, Breast Cancer Care
• Steve Bridger, Social Media Consultant, Charities and Membership organisations

Agenda

8.30am    Breakfast and networking
Breakfast will be available for all seminar attendees from 8.30 am.

8.55am    Welcome and introduction

9.00am  How is Breast Cancer Care’s online community driving their digital strategy?
Find out how and why Bertie Bosredon, Assistant Director of Services (Information & Multimedia) at Breast Cancer Care embraced social media.

The session will cover:

•    Why Breast Cancer Care started to use social media.
•    How they developed their digital strategy.
•    Their future social media and digital marketing plans.

9.30am How to integrate social media into your marketing plan
Charlie Osmond, Managing Director of FreshNetworks, will describe how to integrate social media into your marketing plan.

The session will cover:

•    How to use social media tools as part of your existing marketing plan.
•    How to engage members with social media.
•    Calculating ROI from social media.

10.00am Putting your people at the heart of your social media strategy

Thanks to social media, your staff now have the unprecedented opportunity to talk to the entire world. Steve Bridger, a social media consultant to some of the UK's biggest charities and membership organisations, will provide an insight into how you can use the real-time web to strengthen your membership base. 

The session will cover:
•    Social media governance: balancing risk and opportunity.
•    How to engage critics and fans when they answer back.
•    How your staff can become your most passionate community.

10.30am Close